Planning Online Courses – Do You Know Your Audience?

Who are you creating your courses for? Do you know your Audience?

In the film, Field of Dreams, the tag line was “If you build it, they will come” That might work with two teams of long dead baseball players, but unfortunately this is not a good strategy for online courses

You need to know who your audience are. The image you create of your ideal student is called an Avatar – nothing to do with that film either! This is a profile that you create based on what you know of the type of people who will be taking you course.

How do you find this out – is the next obvious question. Simple. Speak to them and ask them. My audience for my online courses about creating online courses is less demographically specific and does not have a gender bias.

On the whole these are people 15 to 50 who are entrepreneurial, creative, expert, smart. They can come from any part of the world – my courses reach 164 countries.

Start listening to your audience. Ask them questions. Create messaging dialogues. Organise Skype calls. Get under their skin.

Find out who they are.

I ask my students at the start of my courses to introduce themselves. This helps me to understand a little more about them and when they do leave a message in the course, it’s a great opportunity for me to ask them a question and keep the discussion going.

This information is very powerful.

When you talk with them or message with them start looking for key phrases of information about their struggles, motivations, goals, ambitions and objectives. These pieces of information are golden and will be particularly valuable when we come to discuss the next section – Problems.

Do not be afraid to niche your audience down.

By being very specific about your audience, you will resonate with them. If you keep your definition very broad, in order to capture a wide audience, you will resonate with no-one. When you start it is better to focus on one niche but as time goes on you can address multiple niches with your courses.

Try to create an outline written profile of your Avatar.

Even give them a name. Who are they married to or in a partnership with? Do they have children? Where do they live? What is their home like? What is their income? Do they have a car? The more you can fill out this profile, the more you can get to know them.

When you create your courses for them, it is much easier to feel that you are speaking directly to them, engaging with them. Although you are making courses for hundreds, if not thousands, of students, it is still a very personal method of transmitting knowledge. In the course there are only ever two people. You, the instructor, and the student and the more you can make your courses feel intimate and personal, the better will be the student experience.

This is one of the reasons I believe that Alun Hill is so successful. He works very hard to answer all the questions and discussions with his students and when you take his courses, you feel as if he is really talking directly to you. He does not lecture in the traditional sense of the word, he communicates the information you need to know in a very relaxed and no nonsense way that makes you feel that you know him as well as he seems to know you.

This is not an accident nor is it easy to do well. Many courses I have taken have seemed as if the instructor was delivering information to a disembodied spirit somewhere. Learn from this by really getting to know your audience and you will create better courses.

So, I strongly recommend that before you start creating your courses, you spend the time making sure that you know WHO you are creating them for!

Distressed Commercial Property: Investing Guidelines

Just like in residential foreclosures, commercial properties may be foreclosed for the same reasons – non-payment of mortgages or property taxes. And just like in home foreclosure, a distressed commercial house also represents great investment opportunities for the same reason that they are sold at unbelievably low prices.

How to Start Your Commercial Foreclosure Investing:

You can ask around for any distressed commercial property for sale, scan newspaper pages for some sale announcements or you can do the easy way by subscribing to a foreclosure listing service.

Finding a foreclosed commercial home on listing is very easy. Properties are usually listed by city or states, thus you can narrow your search on the area where you want to buy a property. Their prices and other features are also made available to allow you to compare the best deals.

Foreclosed commercial homes are popular among investors for the simple reason that they are very cheap. Some may carry price tags with as much as 50 percent discounts. You may choose among the thousands of foreclosed bank and government commercial houses; or you can deal directly with owner of the distressed commercial property. Whatever type of foreclosed commercial property you choose to buy, you can be sure that it comes with discounts that could save you a lot of money which you can use for renovations or repairs the property may need.

How to Benefit from a Foreclosed Commercial Property:

If you are a businessman, you can get more savings by buying a commercial house that you can use as an office, warehouse, or whatever it is that will serve best your business. You can also buy a commercial building, use some spaces for your own business and lease the remaining areas to other businesses, or you can repair or renovate the whole property and lease it.

Another option is to repair, renovate or build some additions to the property and sell it for huge profits. If you do some research first and practice due diligence, you can never do wrong with investing in a distressed commercial property. The benefits of this venture far outweigh the risks.

Start Your Own Cheap Home Business Online

Most internet marketers don’t want you to know you can start and run your own cheap home business online without their expensive memberships, courses and programs. While they all claim to have the secret, that is one they won’t share. You will need to pay for a few things, but they do not have to cost you a fortune just to make them work for you.

The entire reason to start your own cheap home business online is to make money, not spend it on programs and courses that will not really help you do much of anything except empty your bank account. If that is your goal, I would suggest a worthy charity instead. You will need to set a realistic budget for your new business, and rest assured, it is a real business so must be treated as such. Spending more than you can afford, in the hopes of a rapid return is not recommended, no matter how confident you are in the enterprise.

First off, you will need an internet connection, but you obviously already have that or you would not be reading this, so next is where to host your website or blog. For the tight budget, I recommend starting with a free blog to get your feet wet, or one of the free website services.

Once you have this set up, you will need a subject to write about. You can use a hobby or interest like most would tell you to do, or do some research and find a profitable market and fill a gap in that market. Not even the big corporate websites can fill the needs of all people, and if you can find a segment of the market they are under serving, you can get a small slice of their very big pie.

So now we have a foundation to build your cheap home business online, and grow from there. You will more than likely not want to limit yourself to one niche, or even one market segment, but start small and build as your income builds. This is how you take small trickles of income and turn them into a stream, then a river, of continuous income. It all starts with action, so all the reading, learning and research that has to be done can be done as you go along, in most cases. It is in your best interest to do at least one thing every day to grow your business.